Advertisments beyond the television screen

When I was growing up, my family did not own a TV. To this day, I have never had cable TV and rarely watch anything. However, advertisements such as commercials still find their way into my life through the various other mediums, which are constantly growing more and more unique.

An example of this is how nowadays, we can stream our favorite shows online via Netflix or Hulu. We can even catch the highlights of our favorite game on Youtube. What we have grown accustomed to is advertisements placed in the area where we want to access our content. I often find myself hovering my mouse at that exact spot over a Youtube video just so I could skip the ad within the next few seconds. Sometimes when I'm watching a show on Hulu, I am prompted and given the choice to either watch a full one minute and a half ad or have several 15 second ads inbetween my show.

Today, it seems that since we have various ways to access content, there has also been a rise of different advertising techniques. We are given more of a choice to skip ads rather than before, where we took that commercial break time to finish our laundry or use the restroom. However, my thought is, have we grown too accustomed to this new standard? Sometimes I feel like my patience is shorter because I do not like waiting 10 seconds for the ad to be over so that I can watch something.