Wieden+Kennedy on Coca-Cola

With such a successful brand like Coca-Cola, to me, there isn't much more advertising you can do. However, the ad agency I found that in my opinion successfully took on doing Coca-Cola is Wieden+Kennedy. This company "for the first time in its long history, the most iconic brand in the world replaced the unmistakable red on millions of Coca-Cola cans with the colors of a country, specifically the green, yellow and blue of the Brazilian flag. The new design was live for a two month period and created to show support for the country during an important football tournament." The fresh new look I think does the brand justice, and they are very attractive.

A few months back, this same agency also worked on Coca-Cola's Coke Music campaign, "a teen-focused platform that provides a foundation and consistent voice for the brand’s global music programs, has a new, dynamic visual identity system that can reinvent itself time and time again for the multitude of events and activities across different markets."

I think Wieden+Kennedy is an interesting company because they have locations in many major cities in the world. These include Portland, New York, Sao Paulo, London, Amsterdam, Delhi, Shanghai, and Tokyo. The ads that they produce are very innovative and creative. I also find them beautiful, rather than annoying that often times the word "ads" or "advertising" which can associate with a negative connotation.

Their company won me over also because of their recent blog post summarizing some things that have happened in their office. It's personal and I get a good sense of real people, rather than a group of people trying to brainwash me into purchasing something. That to me, is a great advertising strategy and marketing technique--to make me feel like they are trustworthy!