Consumer Behaviors: Tesla Motors = Win

Slowly there has been shift from standard cards to electric cars or hybrid cards. Consumers began to look for alternatives especially ever since gas prices have gone up, and don't seem like they will ever be in the $2 dollar per gallon range anytime soon. Besides saving money, today, electric vehicles have plenty of benefits. They are energy efficient and environmentally friendly--however majority of the cars on the roads today are still gas powered. Why aren't more people purchasing such cars even though we know of the benefits?

One major reason is many electric cars before Tesla Motors simply didn't look that cool. I honestly believe this is a major reason--and nothing that looks bad ever becomes widely accepted by a large audience. The Smart Car although serves its purpose of being small and electric, to me, is very silly. It does not seem practical and I would probably get laughed at by my friends if they saw me driving one. Furthermore, since they are so small, there isn't much in between me and other cars while I'm in one. This image is what I think of if I were to ever get into a car accident in one:

The consumer is drawn to Tesla Motors because of its sleek design. This by itself makes Tesla Motors a win compared to Smart Cars. The Model S looks to be a very classy sedan, and is even code-named "Whitestar". However, their Model X car completely turns heads with doors that open straight up. Although it hasn't been produced to public purchases, many people already have their eyes on it.

 

Specifically in California, I think Tesla Motors has a larger fan base due to the fact that the company started in California (Fremont area). People here are more motivated to support local and if Tesla grows even larger, it will reflect positive images to their hometown. These internal processes is what causes people to be loyal or to support Tesla Motors.